Learning The “Secrets” of Covers

Learning The “Secrets” of Covers

Tips for Designing a Great Book Cover

Even a great book may never depart from the bookstore if the cover doesn’t capture the reader’s eye. Bottom line, the way your book cover looks is likely the most crucial part of the entire book design and marketing process.

The following are some tips to help you make an effective book cover mockup:

Check out similar genre book covers.

Visit local or online bookstores and scan books in the same category as yours. When you go to the section of the shop where someday your book could be, what’s the first cover that grabbed your eye and why? What made the cover stick out from the rest? In the same manner, take note of the covers you thought were the worst. Take all such questions into account when creating our book cover mockup.

Be smart with colors.

Consider the psychological impact of the colors you plan to use on your cover. If your book talks about with meditation, you may want to avoid an orange or red cover as these colors are more exciting than relaxing. Select white or blue for your book cover mockup, and you will see a more calming and fitting effect. Again, take a look at other same-genre books as well as the colors they use. How would you like people to feel about your book? What are the colors that make you feel like that?

Put your title and name in the right places.

Unless you’re John Greene, your name should be placed at the bottom of the cover. Instead, your title should be on top and as large as your name or preferably bigger. Once you have made a name for yourself as a writer, you can put your name as the main attraction of your cover. In any case, the letters must be easy to read. It’s always best to use simple fonts in neutral colors, like black or white, and on your book cover mockup, make sure the text won’t blend in fully with the color it sits on.

Choose appropriate artwork.

Be sure the artwork fits your book’s content and does not change what the book is really about. After Agatha Christie’s death, her murder mystery books had covers that featured gory illustrations, such as needles sticking out of someone’s eyes and blood streaming out of someone’s mouth. While the covers were successful in catching attention, that ended there. Most people have an aversion to such gruesome images. So don’t be happy just having them take a look – they should want to look deeper.

Simplicity is key.

Be sure the cover is not chaotic. Try a distance test. Reduced your book cover mockup to one inch in height – the size it will be on the Internet. If your artwork could not be easily distinguished at that size, it is too complicated. Also set the cover art at book size and look at it from ten feet away. If you can’t distinguish the artwork, it’s not right for your cover.

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